WHY READ THIS BLOG POST?
This post is a full review of Bonjoro – the video-based ‘fan creation’ app that promises to be a game-changer. In this review, you will learn what Bonjoro is, what it does and how it can help your e-commerce business be better than the rest. There’s no fluff, just my honest review.
(For those of you who don’t want to read the full Bonjoro review, I have created a video version if you skip to the bottom of the post.)
“You only get one chance to make a first impression.”
Anon, (Somebody said it once and they were right)
If there’s one thing that frustrates me about being a customer it’s the fact that I get taken for granted by most companies. Like you, I get treated like an order number or an email address.
From the point I hand over my hard-earned cash, companies just don’t see to give a crap about me. They take my money, send my goods (usually in some sort of bog-standard, unimaginative packaging) and then proceed to bombard me with untimely emails for the next 3 months until I get so annoyed, I hit the unsubscribe button.
Sometimes, I feel like cheap date. Used, abused and kicked to the curb.
Where has the thought and creativity gone? Or, as the Black-eyed Peas said, where has the love gone?
Why can’t companies just do something that makes me feel a little bit, well, valued.
For Christ’s sake. I want to feel special. I want a company to say:
Matt, you mean the world to us.
Yes, we’ve got your money but we’re going to take you for granted. We’re going to give you a shit-ton of value in return. We want you to stay for a long time and we promise we’re going to work hard to make you feel special.
Unfortunately, back in the real world, very few companies think that. Once they got your money they forget all about you until they want more of it.
There is usually an immediate lull once I’ve handed over my cash. Sometimes I feel like it’s gone into a black hole and I get bugger satisfaction from it.
The purchase that should be special just isn’t. I don’t feel warm and fuzzy inside. I rarely get that ‘kid in a sweetshop’ level of excitement that I used to get when I purchased a new pair of trainers sporting an over-engineered air bubble, back in my teens.
These days, shopping is a bit of a chore. Even for things that should give me a little dash of excitement its a totally emotionless experience. It shouldn’t be like that.
When I spend 200 quid on a pair of earphones, I should get that buzz that I’m about to be blown away. It shouldn’t be the same emotionless feeling I get from buying a 20 quid pair at my local supermarket.
There’s a real lack of a personal touch that is missing.
Well, if you feel the same then the chances are your customers feel the same too. You need to address it and you need to do something about it.
Is Bonjoro the game-changer?
About 7 months ago, Bonjoro landed on my radar and I’m bloody glad it did.
Bonjoro is number 2 on my favourite e-commerce tools list that I’ve really fallen in love with. Yes, that sounds very geeky and sad but there’s a very good reason for it.
Let me explain.
As an e-commerce store owner, you need to do everything you possibly can to win customers, impress them and keep them. This isn’t an easy job by any means. It’s toughest part of e-commerce.
There is a lot of noise out there from all the other companies fighting for your space on the proverbial dance floor. People are also busy, really busy. Capturing their attention has become a real art because we are all conditioned to cut out the noise and only interact with brands we know, love and trust.
But loyalty is by no means a foregone conclusion. Loyalty has to be earned from the very moment your customer completes their first purchase.
In my line of work, I see a lot of apps and softwares come and go. I get asked to trial, test and endorse many different apps on a weekly basis. Most are for SEO, some for social media and others are generally email-related. Usually, I decline because I don’t like being forced into trying a tool. I’m one of those people who likes to stumble across them myself.
I was never asked to trial Bonjoro. I first heard about it when listening to Pat Flynn’s excellent Smart Passive Income podcast (listen to it. The guy is bloody awesome). The idea of using technology to add a real personal touch sounded great. I knew I had to give it a go.
Bonjoro creates impact
Bonjoro is a video ice-breaker app that enables you to send short personalised welcome videos to your customers or subscribers directly from your phone.
It’s the digital equivalent of giving your customers a big hug. It delivers that warm feeling that you just don’t get in the online world. Maybe, this is the missing link we’ve been looking for.
This app will give you a true advantage over your competitors. I’m not just saying that either. I’ve never been one for over-hyping tools that I use but this one has something different. It’s simple but incredibly smart.
The power is not just in what it does. It’s the impact it has on your customers. It may be simple but there is real magic here.
When was the last time a company actually thanked you for buying a product from them or joining their mailing list?
Has a company ever made you feel valued?
What was the last product that made you feel happy inside?
Most companies are cold. They send you a cold, automated boilerplate email saying ’thanks for your order’ or an SMS saying ‘your order is on its way’. They may also send you a review request but none of these methods are personal. Yes, I know emails are pretty standard in the world of e-commerce but none of them have the ‘wow factor’. Until now.
How does Bonjoro work?
The magic of Bonjoro is that it lets you send your customers a personalised video message that is completely customised to them. You, your face, your personality can thank your customer in a really personal way.
This makes your customer feel valued like they are a real person rather than an email or order number.
Here’s a breakdown of how it works.
Step 1: Your customer places an order with your e-commerce store. (It doesn’t matter what platform, Bonjoro integrates with Shopify, Magento, Wix, WooCommerce, Squarespace, Open Cart and more.)
Step 2: When an order is received, Bonjoro will send a notification to your phone. It’s time to send your Bonjoro!
Step 3: Here’s the fun part. You simply go to the Bonjoro app, click on the new order that’s sitting in your dashboard and click the ‘record’ button to start filming your personal message. Your Bonjoro could be something like this:
Matt here from Jake’s Rakes.
This is just a quick message to say thank you for your order.
You don’t know how much this means to us. We work hard to help our customers and your purchase has made us all warm and fuzzy inside.
Our team is busy preparing your order and it will arrive shortly.
If there is anything we can do to help you then please let us know.
In the meantime, why not check out our Facebook page where we have a great gardening community and lots of exclusive launches, content and competitions. I think you will love it.
Take care and speak very soon.
Why do you need Bonjoro in your life?
Most e-commerce businesses are one dimensional. Let’s make sure yours isn’t.
Bonjoro will help you to create an instant impact with your customers from the very first order. It will help you to ‘surprise and delight’ them and put a smile on their face at the same time.
Us human beings are fairly simple people. We just want to be loved. If we are loved then we do kind things in return, like buy more stuff. It’s pretty simple really.
Bonjoro enables you to treat your customers to that one-to-one level of attention. It allows you to spend just a few seconds to make someone’s day.
Go beyond what others will do
To make your e-commerce store grow you need to go beyond what everyone else is doing. You need to think smart, be creative and go the extra mile.
Success isn’t built on how many ads you run. Nor is it about how many subscribers you have. It’s about how you treat your customers, how you listen to them and how you give them what they want. It’s about how special you make them feel.
Yes, I can already hear you saying, “I get lots of orders and those Bonjoros are going to take me ages.” or “I don’t have the time”.
My answer to that is to ‘make the time’.
Your customers are special. They’ve worked hard to earn their money and now they’re spending it with you. Don’t take them for granted. They are paying your wages, your bills, your mortgage, whatever. This is your chance to demonstrate how much your customers really mean to you.
A simple 30 seconds will give them a positive experience from day one and that will only enhance your ability to get them back to buy more, quickly.
I guarantee Bonjoro will make people tell their friends. Clever marketing goes viral. I’m not saying your video will but the way you deliver it certainly will. It’s unique, it’s novel and it’s game-changer.
Believe me. Bonjoro is a tool that you need to start using now.
How to use Bonjoro to build loyalty
We should all be focused on building loyalty. Loyalty done right is easy sales.
Why chase the next new customer every time when you can generate sales from the people who already know you?
I’m currently thinking of new ways my own client’s stores can create more of a buzz with Bonjoro. Some examples I will be getting up and running are:
- ‘Surprising and Delighting’ first-time purchasers with a thank you
- Making new subscribers feel more welcome by asking them to join your community
- Thanking your best, most loyal customers for being a VIP
- Updating specific customers on events like product launches
- Stopping people from cancelling by sending them a personalised ‘can I help you?’ message
- Sending a personalised message to lapsed customers
- Encouraging specific people through your marketing funnel (e.g if they fail to read a particular email)
There are so many ways in which Bonjoro can add value to your business and your customers.
The beauty of this app is that’s it’s fairly simple. It’s easy to learn, hook up and use. Even a fluffy marketer like myself can do it! 🙂
When the notification appears in your app you can send your video in just 5 clicks. That includes selecting up the customer, starting and stopping the recording and sending your Bonjoro. It’s a fairly slick experience.
The main features include:
- Sending videos to excite your customers in less than 30 seconds
- You can add a ‘call to action’ on the video (e.g Click below to join my Facebook community)
- Simple integration with your email platform (mine is Activate Campaign)
- Integration with your CRM (on the paid version only)
- Bonjoro works on both iPhone and Android seamlessly. Its also easy to install.
Integrating with other apps
Bonjoro integrates with the popular e-commerce platforms, CRMs and Email broadcast platforms, either directly or via a 3rd party app connector like Zapier. The beauty of this is that you can automate the process when people sign up to your email list or place an order.
So, for example, you can set a set of Bonjoros to go out as part of your onboarding or welcome series. Imagine, a personalised email going out to keep people engaged every other email. Yes, it may take a little bit of work but it’s worth it for your top tier customers.
I’ve got mine hooked up too Active Campaign (My other favourite tool) so I get a notification to send a Bonjoro every time someone joins my mailing list. I then jump onto it and send my welcome. But, I’m planning to do a whole lot more.
Bonjoro Pricing (You can try it for FREE)
Bonjoro is free to get started. Their trial is unlimited though so you can send as many Bonjoros as you want for 14 days. If you desired, you could send 1,000 Bonjoros a day in that time. There’s no limit.
If you’re a small business and haven’t sent 15 Bonjoros in that 14 day period then it is still free until you do so. They won’t charge a penny until your 15th Bonjoro has gone.
The free version also let’s you integration with all manner of email programs including Mailchimp, Active Campaign (my favourite), Convert Kit and AWeber.
The paid plans start at $25 a month with CRM integration and full admin features. If you upgrade to $45 a month then you can also brand the videos yourself.
My final thoughts on Bonjoro
What I love about Bonjoro is that it’s fun, versatile and is a refreshing way to surprise your customers. It can be used as a strategic lapsed customer or VIP tool, as well as new purchasers. As an e-commerce store owner, you need to be on top of your most valued customers. Even at the $25 a month version, the impact that this tool can have on your customer happiness is ridiculous. The sales uplift will speak for itself.
But please don’t think Bonjoro is just for the onboarding side of things. It’s much more than that and it goes beyond your funnel. You should make it part of customer retention plan.
Customers want to be loved over and over again. This tool can do that.
Bonjoro is one of my top 40 Ecommerce Strategies
Make the decision to be laser targeted and truly personal with your customers, give them regular smile sand create reactions from them. Talk to them and treat them like real people and increase that personal touch.
Remember, you only get one chance to make a first impression. Make sure you do it.
Watch my Bonjoro Video Review [21 mins]
✅ 1. Why you need Bonjoro (From the start)
✅ 2. How it works (4:10)
✅ 3. Features Walk-through (5:15)
✅ 4. Detailed Demo with my blog and email platform (11:05)
✅ 5. Recording and Sending a Bonjoro (14:27)
✅ 6. How a Bonjoro looks to your customers (16:30)
I only ever recommend apps or software that I personally use. I’m not paid to promote tools. So, if it’s good then I will share or recommend it.
InBonjoro‘s case, I am both a fan and an affiliate. If you buy the app through any of my links, I will receive a very small commission that will pay to keep this blog going and maybe stretch to a cup of coffee or a jaffa cake. You will not pay any extra for using those links.
If you have any questions about Bonjoro then please ask away in the comments below or ask me on Twitter here or my Facebook page here.
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