WHY READ THIS BLOG POST?
If you want to build a scalable e-commerce business then you need to know your customers inside, out. You need to give your customers what they actually want, not what you think they want. Just because you have a product in stock, it doesn’t mean somebody will part with their hard-earned cash to buy it from you.
In this post, I’m going to tell you why you need a Buyer Persona, how to create one and how to use it to identify what your customer actually wants so you can drive more sales, higher spend, improved long-term loyalty and more repeat visits to your online store. Get your Buyer Persona right and your marketing will take care of itself.
“Focus on something your customer wants and then deliver it .”
Sam Walton, Founder of Walmart